The value of effective goal-setting is hard to underestimate. Whether in work, life, sports, or business, this process helps guide the process and pre-determine success. The same is true for search engine optimization. No matter how complex it may seem, it becomes simple with well-defined SEO goals. Why does it matter so much, and how do you create objectives that drive your business further? Read on, and we’ll answer these questions and give you practical tips for achieving the desired results.