Customer Experience Trends 2023 - Personalization
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Our report shows that more than half of consumers feel companies could be doing a better job personalizing their experiences in store and online. They know companies have information about them and want it to be used to give them better options and solve problems. This ability to provide deep personalization benefits business as well – it builds trust, loyalty and lasting relationships.

Zendesk CTO Adrian McDermott is joined by Sr. Director Teresa Haun and host Jay Baer to discuss the latest CX trends.

Timestamps:

0:00 - Intro

0:26 - Jean jacket decorating

0:53 - Missed personalization opportunities

1:28 - Customers' personalization expectations

1:47 - Personalization vs. privacy

2:13 - How to improve personalization

2:53 - Jean jacket reveal

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#customerexperience #2023 #personalization