How Asana scales one idea into a full content engine with AI
Stephanie Bui, content marketing strategy lead at Asana, used to think about her role in straightforward terms: managing content calendars, overseeing assets, and running a team. That framing worked when each idea lived in one or two places, like a gated asset or a blog post. The work started with one strong idea and ended when it shipped. AI changed all of that. A single idea ending at one asset was no longer enough. "AI raised expectations," says Steph.
