Beyond buzzwords: How small companies are using AI, automation, and conversations to grow in 2022
For the first time in a long time, the world of tech, business, and media seem to be less focused on the pandemic and more focused on the future.
For the first time in a long time, the world of tech, business, and media seem to be less focused on the pandemic and more focused on the future.
Artificial intelligence (AI) in customer service isn’t a new concept. Harnessing the true power of AI has been an ongoing conversation in the CX world for years, but it’s a notoriously hard thing to get right. Customer-bot interactions can swing wildly from absolutely incredible to brand-damaging, depending on how AI was implemented and how successfully it learned from prior interactions.
We're now more than a month into 2022, and one thing we can say for sure is that the world hasn't "gone back to normal." For many of us, remote working and online meetings are a fact of life. App and subscription services deliver our music, television, and groceries. Compared to just two years ago, the way we work and live has changed drastically.
Remote employees are generally more productive and pleased with their careers, according to studies, and remote companies can absolutely be tenable and sustainable long-term. Employing remote employees who utilize their home offices to conduct their daily activities saves companies money on office supplies, space, and computers.
Today’s businesses are looking to provide customers with improved experiences while decreasing service costs—and they’re quickly learning that chatbots and conversational AI can facilitate these goals. By 2024, experts say the global chatbot market will reach $9.4 million. What customer service leaders may not understand, however, is which of the two technologies could have the most impact on their buyers and their bottom line.
A great customer experience features efficient and personalized interactions at each step of the buyer’s journey. But in order to achieve this, companies need a way to quickly analyze customer data and act on it. According to the Zendesk Customer Experience Trends Report, businesses that leverage customer data see 36-percent faster resolutions and a 79-percent reduction in wait times; they also solve four times the number of customer requests.
Online sports gambling is a booming business. But as upstarts break into the market to try and steal market share from more established players, it’s not the platform or user interface that’s going to determine who is the winner in this multi-billion dollar market. It’s the customer experience. Can AI help sports betting companies take home the biggest payout – loyalty?
These are painful customer experiences we can all relate to and top indicators of poor customer service according to Zendesk’s 2021 Customer Experience Trends Report. With 75% of people willing to spend more money on a brand that provides a great customer experience, companies now know that customer loyalty depends on delivering exceptional customer service. However, brands often go about trying to improve customer experience in the wrong way, despite their best intentions.
AI is transforming customer service, making it more convenient and personal by automating high-quality resolutions on consumers’ terms and empowering human agents to work smarter. The use cases for automated customer service seem endless, so we’ve pulled together the best opportunities for leveraging the power of artificial intelligence in customer service that we see today. How are our customers using automated support to rethink retail customer service?
Artificial Intelligence has had a massive influence on everything related to business. It’s not just the tech industry that has felt its impact, but also pretty much any other industry thanks to the versatility that is so characteristic of AI. Likewise, the B2B sector has also been affected by the spread of AI and its common usage by business owners and marketers alike.