The Human Resources (HR) department is the backbone of any company. The responsibilities of HR teams are not limited to managing employee data and ensuring compliance but also to look after the strategic decision-making process. Data analytics has made it possible for HR professionals to streamline their operations and improve the efficiency of HR processes.

As you likely will have heard by now, Google's old Universal Analytics will finally stop processing data on July 1 2023, with the newer Google Analytics 4 (GA4) taking up the mantle. And although most businesses use Google Analytics, most businesses don’t have a dedicated analytics specialist.

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger.

In today’s competitive business environment, data-driven decision-making is necessary for sustainable success. Companies are leveraging data to gain insights, improve efficiency and increase profitability. Data-driven decision-making enables businesses to understand customer needs, target the right markets, develop better products and services, and optimize operations.

Discover the pivotal role of workforce analytics in improving workflows and processes.

Workforce analytics has been around for quite some time now, and it is still going strong today. In fact, you might be surprised to learn that workforce analytics isn’t just a method of data collection and analysis. Instead, workforce analytics can actually be described as an umbrella term encompassing several separate processes and methods of gathering data and then using it to your company’s advantage to make better decisions and gain a competitive advantage over the competition.

An exploration of the features of workforce analytics tools and how they can boost productivity and efficiency in the electrical industry.