This article was originally published on Jan. 19, 2021, and was updated on Nov. 21, 2023. As an internal communicator, you know the value internal comms brings to the table. But can you prove that value to decision makers in your organization — the folks who hold the budget for IC software, tools and services like a modern intranet?

In-app chat API is crucial for businesses seeking to maintain a competitive edge and foster customer loyalty. Without it, companies often risk losing vital customer connections, decreasing engagement and potential revenue losses. In-app chat APIs and SDKs offer real-time, efficient communication, essential for enhancing customer experience and driving business growth.

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

Push notifications have carved their own niche as a powerful tool for continuous user engagement. Regardless of whether an app is actively in use, they deliver your messages straight to your user's device. Two useful tools to enhance your push notification strategy are Segment and Courier. In this article, we show you how to set up Courier to listen to your Segment events and then send push notifications to an Android device based on data from these events.

One of the most challenging aspects of starting and running a SaaS business is getting visitors to come to your website. There are over a billion websites. It’s easy to see why you might think getting your site found is almost impossible. But don’t worry. There’s a way for your business to stand out and get the traffic–and paying clients—it deserves. In this article, you’ll learn five website marketing tips you can use. Let’s get started!

Implementing live web chat software on your website is a great way to engage visitors in real-time conversations and convert them into leads and sales. However, to truly realize the benefits of lead generation and sales, you must optimize your live chat strategy, setup, and agent training. Live web chat software can boost conversion rates and revenue when you have the tools to optimize and implement it correctly.