Having been at startups my entire career, I’ve encountered the dichotomy between speed and scale when building software products.The usual attitude entrepreneurs take when building the first iterations of their products is “...we aren’t anywhere close to facing problems of scale, so let’s worry about that when we get there.” This first version of the software is built and shipped fast, and it’s only a matter of time before engineers realize that they simply don&#8217

In the wake of the COVID-19 pandemic, many organizations are adopting or experimenting with new models of long-term remote work. For some, that means keeping their teams fully distributed. For others, it means giving employees more flexibility to work from home or even simply putting plans in place for the future. But this shift to remote work brings new challenges that both large enterprises and smaller organizations must face.

As a product manager, one way to increase functionality in your product development process (and also attract new users) is to integrate your product with another product. For example, Google Calendar has an integration with Zoom, where you can instantly set up a Zoom video meeting through Google Calendar. Google Calendar benefits from the Zoom integration because it easily enables its users to set up video calls within a seamless workflow.

In 2001, work was strictly in the office. You had your cubicle, your desktop, and your picture of your dog. At lunchtime, you’d share lunch with your coworkers. Sometimes, you had days where you brought your paperwork home, but the next day, you would go back to sitting at your Mac that looked like a space helmet. Let’s speed to two decades later, in 2021, where remote work is the cornerstone of businesses. 4.7 million Americans are working from home, according to the US Census Bureau.

Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.