The year 2020 shook SMB and enterprise businesses across the world. According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders surveyed agreed that the global pandemic accelerated the acquisition of new technologies.

In the first article in this series, we explained how to set up your developer environment to begin creating Mattermost plugins. In the second, we examined the structure of server-side and web app plugins and how to deploy them. Now, it’s time to dive deeper into the server side of the application, which is written in Golang.

With teams working from different corners of the world, making plans with your team and finding a suitable time slot for a call can be tricky. With this update, we’ve taken on our Calendar, making it possible for you to effortlessly set up team meetings with clear insight into your team’s schedule and resource availability. Plus, we’ve added a couple of new permissions for increased flexibility and granularity when it comes to defining your teams’ workflows.

Customers want to feel seen and understood by the brands they love and buy. According to the Zendesk Customer Experience Trends Report, 76 percent of customers expect personalization during their online experiences, including recommendations based on their previous purchases. One way businesses can provide personalized experiences? Create comprehensive customer profiles.