At Asana we’ve grown a lot since going remote just over a year ago. We’ve grown into different schedules, work environments, and overall as people. We grew even more as a company, with almost 500 new Asanas joining us remotely from all over the world, who have never gotten the chance to meet or collaborate with their teams in person.

When Jeff Bezos was asked by CNN what the single most important feature of Amazon’s success was, his response was telling – “the most important thing is to focus obsessively on the customer.”1 With 90% of American consumers citing customer service as an important deciding factor in doing business with a company or not, providing great customer service can give companies a competitive edge.2 But what exactly does good customer service entail?