The #1 piece of information you should be focused on as a leader is sharing company vision. Here’s exactly how to do it.

B2B (business-to-business) customers are becoming more demanding. After experiencing some of the more modern support methods in their everyday B2C (business-to-consumer) lives, they are increasingly expecting B2B companies to keep up. However, there is no one right answer for which channels a B2B company should offer for customer support. Below are the core customer support channels for the B2B industry, alongside specific reasons why companies offer them and why they choose not to.

We’re closing out July with some great new apps.

You have just started work and your calendar looks packed for the rest of the day. There are several tickets in the queue and you start resolving them one-by-one. A frustrated customer reports an issue. You help the customer out and update the status of the ticket to “resolved”. Job well done.

Why are companies increasingly competing on customer experience? Think about how high the bar’s been raised by disruptive brands like Uber and Amazon—we’ve latched onto innovative concepts like on-demand transportation and same-day deliveries as though they’ve been around for decades, proving that customers aren’t averse to change when it results in greater convenience.

No matter the industry, region or product — the true goal of all customer support teams is not just to provide assistance when a customer reaches out, but to deliver moments of ‘wow’ to each customer. However, as the importance of great support grows, so does its complexity. Customers can now reach out through emails, calls or live-chat, follow-up on social media, leave reviews on public forums and they expect regular updates to keep track of their issue.

Welcome to yet another app round-up where we have put together some of the recently added Marketplace apps. We are on the road to reaching 800 apps across our three flagship products—Freshdesk, Freshservice, and Freshsales—by the end of this month. And very soon, you will be able to view and access Freshchat apps on the Marketplace. In the meantime, let’s take a look at the dozen-odd apps that have hit the Marketplace these past few weeks.

Last week we release the latest update to OneDesk. The big feature in this release is the Knowledgebase, and I have written a couple of articles covering it here and here. We also added a few smaller features which I would like to cover as well.

Every company dreams of amassing a huge fan base of intensely loyal customers, but true customer loyalty is hard to earn and doesn’t happen overnight. It takes time and dedication. Many companies struggle to answer the question: What exactly does real customer loyalty look like? And the next logical question is: How can a business build customer loyalty?