Why Excel is an ineffective sales tracker (and what to use instead)
Many companies use Excel as their sales tracker tool. It’s one of the most popular database organization tools, so sales teams assume it’s the best software for tracking their activity. The reality is Excel isn’t an ideal sales tracker. It’s a complex software that can be a bottleneck for reps without Excel skills. More dangerously, Excel leaves room for error as a manual tool and limits analysis to hard-to-learn formulas and formatting.