Multichannel vs. omnichannel is a well-known debate in the online business world. The terms are used for both customer support and marketing, but what do they mean? What's the difference? And which method is best to satisfy the needs of both the business and the customer? While the final decision is entirely yours, let us help you learn about these two ways of interacting with clients, how they are different, what companies choose said ways, and which way is considered the best.

Today’s businesses are looking to provide customers with improved experiences while decreasing service costs—and they’re quickly learning that chatbots and conversational AI can facilitate these goals. By 2024, experts say the global chatbot market will reach $9.4 million. What customer service leaders may not understand, however, is which of the two technologies could have the most impact on their buyers and their bottom line.

Consumers, in their never-ending search for something new and better, expect excellence. And at the frontlines of today’s digital commerce revolution are customer service agents, who are expected to go the extra mile in delivering quality customer experiences. However, for your teams to deliver excellence day in and day out, they must have the analytics tools and data necessary to truly understand customers’ wants, needs, and values at every stage of the customer journey.

Every salesperson is eager to hit their monthly quota—the more sales, the better. But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect. They must also be armed with proven lead generation strategies to get people on the path to becoming a customer. We’ve got you covered.

Customers today have many options to engage with a business and share their experiences with others, giving them greater control over their journey with a brand. As a result, companies need to be more proactive with their customer service approach to keep their customers satisfied and returning. Fortunately, you can deliver a consistently top-notch customer experience by adopting some customer service best practices.

For support agents, organizing and triaging customer requests from various channels is already a challenge. The fact that 73 percent of consumers plan to continue using new support channels only makes ticket management more complex. The best way to beat the odds and consistently provide your customers with quick and effective responses? Ticketing systems. Ticketing systems document and track customer issues and interactions, making it easier for customer service teams to manage their support cases.

When you think of sales analytics and metrics, do you only think of your company’s net gains and losses? If so, you’re not alone. Up to 73 percent of company data goes unused every year. 73 percent. That’s despite the fact that more and more companies are talking about big data and putting substantial amounts of money and manpower into capturing that data.

The term “prospecting” has its origins in the California Gold Rush. Forty-niners (named for the year these fortune seekers began to arrive in droves) would sift through rocks and dirt, keeping their eyes peeled for the shimmer of precious metals. Over 170 years later, most of the “prospectors” in San Francisco rely more on their laptops than on their pickaxes. But the sales prospecting methods they engage in today are still aimed at uncovering golden opportunities.

Customer service is critical to every business’s long-term success. They can also help you promote your brand. Here is everything you need to know about effective customer service software.