What is the most important thing you can do to reduce churn and increase word-of-mouth referrals? The answer is obvious, but it’s often overlooked: improve your customer service. No matter how awesome you think your product is, or how skilled you think your team is, what your customers are most likely to remember is the direct interaction they have with your company.

As we enter 2022, we must reflect on how the digital-first experiences of the last two years have redefined our future. Based on increased demand, businesses are meeting customers in the digital realm more than ever and seeking to offer a service experience that respects the individual behind the screen. Consumers fundamentally haven’t changed—they want their service needs met as fast as possible.

If your B2B business is aiming to grow in 2022 (whose isn’t?) then chances are that your sales team is chasing new business. It’s a reasonable strategy – new business acquisitions means more revenue. But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones?

It may seem like technology is dominating the world of sales today. But no matter how many ways we find to digitize workflows, save time, and cut costs, nothing has been invented yet that can replace genuine human-to-human interaction. The buyer-seller relationship can be the cornerstone of customer loyalty. Plus, it’s a gold mine of opportunities for cross-selling, SPIN selling, and upselling.

While applying for a Customer Service Representative position, it is important for aspiring customer service reps to write a professional cover letter for any hiring manager to understand why they are a perfect fit for the role. If you wish to apply for a customer service job, here’s a quick 5-step guide for you.

Creating an experience in the SaaS space is immensely important when you’re looking to delight your customers, every step of their journey with you. Freshworks strives to do exactly that. We take a fresh approach to how businesses discover, engage with, and realize value from software throughout their journey. Over the past few years, prospective/existing users have used G2’s growing community of trusted reviewers to make intelligent software buying decisions for their business.

We’ve all heard the saying “a good product sells itself.” If only that were universally true. People might line up for the release of the newest iPhone, but it’s not only because of the product itself. It’s also because Apple has spent decades building impeccable brand credibility, a unique customer experience, and fantastic customer support. The phone is a perk of a fantastic sales experience.

Imagine you recently moved to a new city and want to find a yoga studio. You see a flyer on your office’s bulletin board promoting a studio that just opened a few blocks away. You show up for a session, only to learn that taking a single class requires a hefty membership fee. Feeling deflated, you walk out the door. Just because a consumer enters your store or website doesn’t mean you’ve secured their business.

Consumers aren’t always willing to make a purchase on a whim. It can take days, weeks, or even months of careful thought before they commit to buying. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. That’s where the buyer’s journey comes in.

According to Statista, 88% of customers expect companies to offer an online self-service portal. Creating a great knowledge base article is the first step to promoting self-service. But how do you create a great knowledge base article? How do you choose which questions need to be answered in your knowledge base? And how do you measure if your knowledge base is successfully helping customers get quick answers, while unburdening your support team?