How mature is your CX organisation? As part of Zendesk’s survey of almost 5,000 customer service decision-makers around the world, we asked questions about the attitudes, behaviours and outcomes regarding their people, processes and data/technology. This led to our 2022 CX Accelerator report and maturity scale model, which allows you to assess where your business ranks.
CX organisations come in all shapes, sizes and configurations. And there are challenges and opportunities in every single one of them. Zendesk surveyed nearly 5,000 customer service decision-makers around the world to find how their organisation’s adoption of customer service and support best practice improves its ability to deliver superior customer experience (CX). The resulting 2022 CX Accelerator report uncovers fascinating insights about real-life pain points and clear calls to action.
Multilingual support is a must when serving an international customer base: 75 percent of consumers from 29 countries say they’re more likely to purchase from the same brand again if customer care is in their language. That’s not only important for CX in general, but especially so in times when companies are tightening their belts and focusing on customer retention over acquisition: After all, wowing your existing customer base is 5x cheaper than acquiring new customers.
Nothing sweeter than new Zendesk app integrations. Learn all about how these integrations can help out your sales and support teams.
If you’re in a customer-facing role, you’re more likely to interact with difficult customers who may be angry, demanding, aggressive, and sometimes even abusive. Learning how to deal with difficult customers and win people over with quality customer support creates a positive brand perception while also contributing to your career growth. Your customers could have had a bad day, and a small bug might be enough to throw them over the edge.
Providing honest, good customer service is a low-bar to clear – or so it seems. A good customer service platform really just has to do one thing, put the customer first. On the outside, it looks like a simple grade-school high jump competition. The bar is low, it looks easy to jump, but once you get into all the technicalities of the Fosbury Flop, it starts to get a smidge dicey.
The software and cloud services industry has seen market-defying growth in recent years, but growth comes with its own set of challenges. As you add more customers and prospects, you’ll also find that you have more questions pouring into your support channels – everything from basic FAQs to the most complex technical questions – and your team is on the hook for every single one.
The above definition of ITSM is an excellent basis for introducing what ITSM is all about. How do end users, be they external customers in a B2B or B2C environment, internal employees using IT systems, or even wider through the organization employees interacting with HR, Finance, and Facilities, gain value from the products and services offered?
If you wish to build a loyal customer base, you must be willing to go the extra mile to meet customer expectations every time you engage with a customer. That’s because customer loyalty is a by-product of high customer satisfaction. Many companies seem to think that their customer expectations will be met with whatever it is that they offer, but that’s rarely ever the case.
