When someone mentions direct sales, your first thought might be of a well-intentioned friend hawking health powders and supplements for some multi-level marketing company. While technically direct selling, that image doesn’t come close to describing the impact of the direct sales model. If you’ve waited in line for the new iPhone in front of the Apple Store, you’ve participated in direct sales.

In 2022, omnichannel will replace multichannel as one of the top strategies for brands to reach digital-first consumers in a highly personalized manner. The 2022 CX trends report confirms this statement. How do the two differ, you ask? Omnichannel customer engagement uses data points from several channels (like email, SMS, and in-store interactions) to craft a cohesive chronological customer journey, while multichannel takes a siloed approach to manage the channels it makes available to customers.

In Netomi’s latest “Support Superheroes” webinar, Netomi’s Can Ozdoruk sat down for a virtual chat with Alexandra da Silva Rodrigues, Radisson Hotel Group’s Strategical Advisor for Global Contact Centers. The two discussed emerging customer service trends in the travel & hospitality industry, managing the ticket surge during COVID-19, and the ‘human’ touch in digital support.

You’re looking for a sales position and scouring the job postings. But it seems like every role requires at least one year of experience, which you might not have. Before disqualifying yourself from a sales career, you should know that your experience doesn’t have to come from an actual sales job—you just need to understand how to transfer your current skill set to the position you’re applying for.