The CEO's Guide to M&A Due Diligence: Why You Must Examine the Support Queue
When CEOs think about mergers and acquisitions (M&A), due diligence usually means combing through financial statements, assessing market share, or reviewing legal risks. Those areas are critical—but they don’t tell the whole story. Hidden in plain sight is one of the most valuable due diligence resources you can access: the customer support queue. Support data isn’t just about answering tickets.