In customer service, a business’s promises only add value when they are guaranteed in writing. Customers want to know that quality and timely service is guaranteed, and that they have specific recourse if things don’t go as planned. Service level agreements (SLAs) designate contracts between a service provider and their clients that define the service provided, as well as the timeframe and delivery method.

In the same way that a CRM and an ITSM tool are not equal, help desk and customer service fulfill different roles and therefore have different requirements. Customer service is about Customer Experience (CX), whereas help desks are more technology focused. Additionally, both functions have different toolset requirements.

The pandemic rocked the retail world and customer expectations are on the rise. It’s no surprise that small retailers are turning to technology to help them navigate the changing customer experience landscape. The key is finding a solution that makes things quicker and easier, for both customers and employees. In this ebook, you’ll learn how small and mid-sized retailers are improving customer experience.

As businesses develop, their need for organization and consistency grows. A larger ship takes longer to turn, and the same principle applies to large firms that require buy-in from numerous departments to properly implement change. As a result, standard practices and concepts have emerged to help business leaders better organize their operations. Enterprise architecture represents one of these concepts, and ITSM provides a comprehensive set of best practices and procedures.

Customer service (CS) platforms have been adopting conversational AI at incredible rates as consumers expect a higher quality customer experience. Many of these platforms are rushing to break into the market and boost sales but are making some basic mistakes in the process. The focus for newly emerging technologies has been predominantly on user interface (UI) and aesthetics rather than functionality and performance.

At Freshworks, we have always built software that delivers value to our customers. It starts with a deep understanding of the day-to-day users of our solutions.

IT service management involves complex practices and procedures, especially as companies grow. As a result, keeping a close eye on every aspect of the service management framework can be challenging to ensure that all core functions are being performed efficiently. In addition, manually auditing an ITSM system can take much time, and this takes from the time available actually to correct issues or inefficiencies as they arise.