Customer experience is more important now than ever before. Today, a staggering 80 per cent of customers consider their experience with a company to be as important as its products. While 60 per cent of customers in the UK expect the customer experience to be connected. And to further complicate matters, we live in an omnichannel world where the average consumer will use as many as 10 channels to communicate with a company.
In 1966, Eliza was born. The brainchild of Joseph Weizenbaum and a team of computer scientists at MIT (Massachusetts Institute of Technology), Eliza is widely recognised as the world’s first chatbot. She was pretty basic compared to today’s chatbots but could identify key words in sentences and then ask questions back to the user based on that input.
How do you turn a customer into a fan? Ironically, one of the best ways to trigger word of mouth is to use your own voice and speak one-to-one with customers. Speaking directly to a customer enables you to better understand their needs, which means you can tailor solutions and offer additional services as they become more receptive to cross selling and upselling. Voice interactions can make a customer feel more appreciated as they experience being ‘seen’ and ‘heard’.
What is the difference between energy consumed by 1,000 employees in an office vs. energy consumed by 1,000 remote workers in their homes? It’s complicated. Companies that have performed a sustainability audit probably know how much power the office consumes. They may have designed the building to run on renewables or to conserve energy. They may have tracked recycling and composting. But when much of their workforce is remote, how can they evaluate their sustainability programmes?
It’s always nice to wake up to good news. We are delighted and honoured to learn that we’ve been ranked #1 across three categories in G2’s 2023 Best Software Awards: Pop the champagne! At Zendesk, we love to celebrate successes, but we know that we succeed only when our customers succeed.
B2B customer portals ensure that every client receives efficient, personalized service. They solve many of the common challenges that leave B2B customers feeling dissatisfied with their service experience or underserved by their product as a result of their lack of customer education or troubleshooting information. The following table shows some of the most common customer challenges in the B2B space and how customer portals address them.
Customer experience (CX) personalization is vital in ensuring that each client gets the service that meets their individual needs. This involves the ethical collection of necessary information, the use of this information to break up the market into segments based on what “value” means to them, and the implementation of plans and tools to bring that value to as many customers as possible.
