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No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.
No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.
Sara is an SEO Strategist at Rocket.Chat. She is passionate about topics around digital transformation, workplace experience, open source, and data privacy and security. Sara Ana Cemazar Open-source software is undoubtedly gaining traction. Even though the open-source community has been active in their promotion of open source advantages for years, there have never been more open-source projects in use than today.
The office as we once knew it is gone. But is it really dead? Remote, hybrid and flexible working models are now the norm; 24% of businesses surveyed by the ONS stated that they intended to adopt more home working going forward. In the same study, 85% of workers disclosed their preference for a “hybrid” approach of both home and office working. It looks like the office – although totally transformed – is here to stay, too.
Much to the joy of employees everywhere, "bring your own device" (otherwise known as BYOD) is a movement that has become common in the workplace. On the one hand, it makes a certain degree of sense. Why wouldn't you want your employees to be able to use the smartphones, tablets, and other types of mobile devices that they're already comfortable with?
New Future Forum Pulse study reveals that the view of the office looks different from the top.
Messaging has surged in popularity and become a go-to channel for many consumers since the COVID-19 pandemic. It looks like the trend is here to stay—74 percent of customers who messaged with companies in 2020 plan to continue doing so. Research also shows that 76 percent of consumers like to buy products using chat or messaging, and 72 percent are more likely to make a purchase online if they can ask questions in real-time. Google’s Business Messages enables buyers to do both.
Many organizations have tried the four-day working week, including Microsoft Japan, the Utah State Government, and a number of small UK companies. And all of them report many benefits. But so far, the only one to switch permanently is Perpetual Guardian – a New Zealand financial services firm that trialed the practice in 2018 before transitioning all 240 staff. Now the four-day working week is becoming a hot topic, with the governments of Spain and Scotland recently announcing major trials.