Living in a digital world, our concept of community transcends geography to include the virtual spaces from which we connect, share, learn and grow. Zendesk has held to this same notion of community for many years, as Partners in our ecosystem seek one another’s expertise across industries, technologies and languages.
It’s fair to say that the Zendesk Marketplace is buzzing with app activity. In my four years as Marketplace Operations Manager, the number of apps available has skyrocketed from 927 to 1,542 – that’s a leap of more than 600! And it’s not slowing down. We’re currently adding 200 to 300 net apps per year, which begs the question: with so many great options vying for customers’ attention, how can you make your app listings stand out? First things first.
We’re facing a seismic shift in the world of customer experience with rapid advancements in artificial intelligence, data analytics and other emerging technologies shaking the very foundations of our industry. Businesses are rethinking the structure of everything, from their tech stacks to their teams. In just a few years time, these forces will radically transform the pivotal connection between customers getting support and the organisations that provide it.
Long gone are the days when customer service was just a department and customer experience (CX) just a strategy. As more and more companies fight it out on the CX battlefield, customer service has evolved into an engine for growth. Organisations are continually looking for better ways to evaluate, predict, and improve the customer experience—and, as a result, their bottom line.
AI for employee experience means leveraging artificial intelligence technology to improve all aspects of the employee journey, including onboarding, performance, development, support from internal service teams and access to information to perform daily tasks. The key to running a successful business is creating an environment that fosters an exceptional employee experience (EX).
Recent technological advancements have empowered many organisations to finally offer the level of personalisation most consumers want. According to our research, 61% of consumers say the faster a company is to offer personalised experiences, the more likely they are to purchase from them. From that same research, 66% of consumers are also willing to share their data if it means getting more relevant and personalised experiences. However, with better personalisation comes great risk.