In the year since generative AI became widely available, the world has changed enormously. As of February, ChatGPT set the record for the fastest-growing user base. Once a novelty, generative AI now forms the baseline of different technologies. Even beyond technology, generative AI is asserting itself in finance, pharmaceuticals and art. With generative AI, there’s a strong sense that understanding how it can be used is uncharted territory.

Your phone buzzes with an email notification. Subject line: Important information about a recent security incident. Sounds familiar, right? Unfortunately, security incidents are more and more common, which means many companies are leaning on trust to galvanise their customer relationships. Trust is the cornerstone of customer relationships, but in today’s changing data privacy and security landscape, it’s hard to earn and easy to lose.

IT leaders have been responsible for keeping systems up to date and managing security issues. With the last few years framed by both economic volatility and rapid changes in technology – namely in advancements in AI – priorities are shifting. Half of IT leaders we surveyed say that they’re being asked to do more with fewer resources.

Over the last year, the impact of AI on customer service has been massive. Many customer experience applications and workflows can be optimised with AI – but not all AI solutions are tailored to customer experience.

Few can deny the potential of AI to improve customer experience, but many remain hesitant to trust it. That’s why building customer confidence in AI remains one of the biggest challenges facing CX leaders today. The reasons are understandable: AI is powerful, very technical and can be difficult to understand. The name alone can spark fears of human obsolescence – or getting trapped in an endless loop with a chatbot that can’t help.

Zendesk’s CX Trends 2023 Report found that 40 per cent of business leaders now view customer support as a revenue driver. This growing number highlights the importance of first-class customer service to business success. Frighteningly, 73 per cent of customers will switch to a competitor after multiple bad experiences. And staying on top of your customer service is easier said than done, especially with so many data points, stats, and KPIs to try to decipher—let alone draw insights from.

The world is more unpredictable than ever before. Responding to constant economic, social, environmental, and political change, consumers are making more contradictory choices as they juggle what they need with what they want, and with what’s available. This unpredictability is making life harder and harder for businesses to acquire and retain customers.

Choosing the right software can be a nightmare. With so many acronyms, options, and features, making the right choice is no mean feat. You might even be left scratching your head as terms like CRM and SaaS are thrown around without any explanation. But fear not. If you’re wondering whether you can use Zendesk as a CRM, then you’ve come to the right place.

At Zendesk, we’re all about making your life simpler and better. It’s why our software is used the world-over. And why we’re dedicated to helping you get the best out of your Zendesk. One of the questions we’re asked most often is: “What are Zendesk tags?” So, as we’re here to help make your business tick, here’s our guide designed to demystify Zendesk tags.

We’ve all heard the adage: knowledge is power. But in business, data is power and understanding your customers’ needs, preferences, and behaviour is key to both creating an amazing customer experience and ensuring business success. It’s no surprise then that Salesforce revealed 90 per cent of executives think a single source of truth about their customers would be valuable—even though only 32 per cent have this right now.