Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.
After months of failed negotiations, unionization and bubbling frustration, New York Times (NYT) tech workers announced a half-day strike on October 30, 2023. Of the almost 700 strikers, over 500 joined via Zoom and around 150 formed a picket line outside the NYT HQ. Some wore Halloween costumes. From the outside, this strike might have looked a bit odd. But at its core is an issue that’s making headlines worldwide, often for the wrong reasons.
You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.
Implementing live web chat software on your website is a great way to engage visitors in real-time conversations and convert them into leads and sales. However, to truly realize the benefits of lead generation and sales, you must optimize your live chat strategy, setup, and agent training. Live web chat software can boost conversion rates and revenue when you have the tools to optimize and implement it correctly.
Push notifications have carved their own niche as a powerful tool for continuous user engagement. Regardless of whether an app is actively in use, they deliver your messages straight to your user's device. Two useful tools to enhance your push notification strategy are Segment and Courier. In this article, we show you how to set up Courier to listen to your Segment events and then send push notifications to an Android device based on data from these events.