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How to Align Your Marketing Activities With Your Customer Support During the Holiday Season

This year alone, it’s predicted that holiday retail sales will top $1.10 trillion. It’s a pivotal time for companies: bright and jolly marketing campaigns go out in a flurry and sales teams put on the pressure to get their numbers to an all-time high. But, while the increase in marketing efforts inevitably leads to more customers, it also means customer support teams find themselves spread thin.

5 Reasons Why SaaS Companies Cannot Ignore AI

2018 has been the year of artificial intelligence (AI). What was until recently just an emerging trend, has now established itself to the extent that it is already hard to imagine a work life without AI-driven applications. Chatbots—one of the more popular applications of AI —have become ubiquitous, and every SaaS company has jumped on to the AI and machine learning (ML) bandwagon.

What Makes a Product Great - Usability or Aesthetics?

A few years ago, I thought design meant how good something looks. Whether it’s the streaming app that I use to binge watch my favorite TV shows, or the E-commerce website where I get the best deals, how good the interface looks seemed to drive my choices. But today I can tell you—I’ve never been more wrong. As I interacted with more and more products for my day-to-day tasks, I realized that aesthetics isn’t the only factor contributing to the end user experience.

Here's why Skype's end-to-end encryption won't be enough for business users

The lack of end-to-end encryption in Skype has long been a concern for security conscious business users. However, in August 2018 Microsoft announced the availability of Private Conversations, offering users the ability to protect chats, calls and file sharing with end-to-end encryption built on the Signal protocol.

How to Handle the Demands of Cyber Monday Site Traffic

It’s the whisper on every store owner’s lips, and the shout rising from every eager shopaholic across the country: the Black Friday weekend is coming. November 23rd is fast approaching, with Cyber Monday hot on its heels. Last year consumers spent $19 billion over the Black Friday weekend. And on Cyber Monday alone online spending reached a record breaking $6.59 billion.

Appdates from the Freshworks Marketplace - October

The Freshworks Marketplace continues to grow from strength to strength, we’ve added close to 30 new apps and integrations to the platform with more being added on almost a daily basis. Here’s a quick look at some of the apps that were added to the Freshdesk Marketplace in the past month.

How Can Customer Support Help Upsell and Cross-Sell?

Every business has their own unique mission and vision and a unique set of products or services. But they all share one common goal: drive more sales. And this is a goal that requires effort from every department and team within a company. Even employees that don’t directly sell to customers have an impact on this goal.