Zendesk Customer Experience Trends 2023- Consumer well-being | Conversations with Zendesk
Customers want to be heard and brands must listen. It’s critical that leaders have a pulse on what customers are feeling – the good and the bad – and understand the pain points of a frustrating experience. However, businesses are unprepared to support customer well-being and emotions – only 22% of leaders say that customer sentiment is used to personalize the experience a customer receives.