Customer communication software: A practical guide for sales and support teams
A prospect calls with one last question before signing. The sales rep answers it, promises to send an updated proposal, and heads into another meeting. An hour later, the prospect contacts support about onboarding. Support has no idea what sales promised. Everyone is responding. The customer is still doing the work of connecting the dots. As a business grows, these gaps become harder to ignore. More calls mean more follow-ups. More people mean more handoffs.