Teams | Collaboration | Customer Service | Project Management

The CEO's Guide to M&A Due Diligence: Why You Must Examine the Support Queue

When CEOs think about mergers and acquisitions (M&A), due diligence usually means combing through financial statements, assessing market share, or reviewing legal risks. Those areas are critical—but they don’t tell the whole story. Hidden in plain sight is one of the most valuable due diligence resources you can access: the customer support queue. Support data isn’t just about answering tickets.

CRM Integration with Customer Support Platforms: Why It's a Game-Changer for B2B Success

If you want to deliver standout customer service in B2B, one of the smartest moves you can make is connecting your CRM system with your customer support platform. When the two work together, your support team gets a full picture of the customer—past interactions, purchase history, preferences—everything they need to provide faster, more personal, and more effective help.

Call Audit: Process, Checklist & Best Practices for QA

Your support team is on the phone all day, handling everything from frustrated complaints to high-stakes sales inquiries. Every conversation holds weight. Every word exchanged can either strengthen a customer’s trust or push them away. But here’s the reality—most businesses don’t really know what’s happening on those calls.

Automation Tools for Customer Support: A Guide for B2B Teams

Today’s B2B support teams are under increasing pressure to meet rising customer expectations while working with flat budgets and limited headcount. Customers now expect faster response times, seamless interactions across channels, and proactive communication. Meeting those demands without expanding headcount can feel impossible. That’s where automation comes in. Customer support automation reduces repetitive tasks, accelerates resolution times, and ensures consistent, high-quality experiences.

Why Customer Service Ratings and Reviews Matter

Feedback matters in the customer-centric era of business we work in. Whether it’s a customer telling your CEO that an agent did a great job or giving them a “negative” face after a chat session, there are many ways companies can receive feedback about their business. One method that has increased in popularity over the years is ratings on third-party sites like G2 and Capterra.

5 steps to get started with self-service - Step 5: Optimize your help center and plan maintenance

On August 12, the Zendesk team hosted the last delivery of our series 5 steps to get started with self-service - Step 5: Optimize your help center and plan ongoing maintenance. Join us in this Zendesk session, to watch our experts Patty and David guide attendees through advanced strategies for optimizing and maintaining a Help Center as part of a broader self-service series. The focus was on enhancing knowledge base articles with multimedia, managing content efficiently using article lists and context panels, and leveraging enterprise features like team publishing and article verification.