Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern company has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and businesses are well placed to utilize this to improve the customer experience and smash their KPIs. Over 40% of marketers plan to expand their data-driven budgets, and that’s why it’s essential to adopt a data-driven strategy.

The current business infrastructure highlights the progress of mankind. We no longer need to be in the same room with other people to collaborate. People can work from anywhere in the world, given that that place has internet and electricity. Incidentally, nearly four million Americans found their favorite workplace — their own homes. At the very core of this phenomenon are the gig economy and technological progress.

It’s well known that if someone is an excellent fit for a support role, they are empathetic and kind to those around them. As empathetic people, support employees tend to take on the emotions of all of the customers1 that they talk to. Not only that, but as people trained in detecting and responding effectively to emotions, support people may even be prone to their own feelings being deeper and more intensified2.

While one minute doesn’t seem like a lot, when it comes to solving problems – conversations with support agents can feel long and drawn out. This can be particularly frustrating when the issues are trivial in nature. There are many situations where customers spend 5-10 minutes on the phone just to find out basic information, such as learning a product’s return policy.

Maintenance is a concept that is common to nearly every industry and business. While regular maintenance can be driven by the company itself, often times businesses rely on their customers to come forward with any degradations that they come up against. Audiovisual companies are no exception. One such company came to us with a set of requirements for their maintenance and upkeep of equipment that they needed to track and manage. In order to do this, we agreed that a ticketing system was the way to go.

Our Table View is now completely interactive and all terminology is editable. With this release we’ve made some significant changes, improving the Craft experience while keeping the simple user-friendly interface you’re used to. The Table View has been optimized to become a totally interactive spreadsheet – it’s like having your Excel file fully integrated with all your features, user stories and feedback.

The #1 piece of information you should be focused on as a leader is sharing company vision. Here’s exactly how to do it.

B2B (business-to-business) customers are becoming more demanding. After experiencing some of the more modern support methods in their everyday B2C (business-to-consumer) lives, they are increasingly expecting B2B companies to keep up. However, there is no one right answer for which channels a B2B company should offer for customer support. Below are the core customer support channels for the B2B industry, alongside specific reasons why companies offer them and why they choose not to.