The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing. Although the two seem very close in meaning, there are in fact key differences. Understanding how these terms differ is crucial to finetuning your product strategy and avoiding mistakes.

Yesterday at 12:45pm central time, our ops team detected a dramatic spike in login requests to Basecamp. More than 30,000 login attempts were made in the hour that followed from a wide array of IP addresses. Our first line of defense was to block the offending addresses, but ultimately we needed to enable captcha to stop the attack.

We released Zulip Server 1.9.2 today. This is a bug fix release, containing a few dozen cherry-picked changes since 1.9.1.

Most companies now understand that customers demand service that is personalized, convenient, and efficient—and that ignoring those expectations imperils the bottom line. However, while focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company’s long-term success.

Deciding whether or not to use or deploy a chatbot for your brand requires understanding each of the drawbacks and benefits of this new technology. It can be a tough decision to make. There are always new and shiny trends popping up every year in the customer service industry. You might be getting inundated with sales emails from companies promising to reduce your cost of service, increase your customer loyalty and differentiate your customer’s experience.