In marketing and sales, purchase funnels form a crucial part of how we view the customer journey. And the most common way of measuring the effectiveness of a purchase funnel is with conversion rates. Conversion rates provide a temptingly simple way of measuring how successful each of your tactics or touchpoints has been in moving the customer along – one step nearer to that all-important final stage – the sale.
Whether you are just starting out in your project management career or are a seasoned pro, it is essential to understand the iterative process. This process is commonly used in software development but can be applied to any project – sometimes even a personal one. An iterative process is an approach to problem-solving that involves breaking down a significant problem into smaller, more manageable pieces.
The notion that we can return to the office as it once was—is flawed. As people question whether the office is a thing of the past, we must consider what the office of the future could look like. To do that, we must first acknowledge the flaws and gaps that existed in the workplace prior to the pandemic. Work-related stress and burnout were at an all-time high. Density of space was at capacity. Daily commuting was polluting the planet and draining our energy.
Metrics are critical in order to gauge the performance of both support teams and the technology solutions behind them in any project. In our customer case studies, we frequently talk about milestones such as our customers reaching deflection rates of X%, yet what do these terms really mean? As you progress with your conversational AI journey, which key customer experience metrics can you see improve with AI?
Editor’s note: Top-down initiatives can set the tone for how employees experience diversity and belonging, especially in distributed workforces. Successful leaders often cultivate inclusivity through digital workplace experiences. While remote work offers an opportunity to make the workplace more diverse, equitable and inclusive, there are also significant hurdles to overcome to ensure no one is left behind.
It’s very easy to affirm that trust and communication are essential in any team, but is there a magic formula behind it? After all, as humans, we are constantly trying to keep ourselves safe. Therefore, building trust can be especially difficult to maintain in a remote team. In a remote team, you can’t just pop into someone’s office to ask them a question – you have to rely on tools like email, chat, and video conferencing to communicate with your colleagues and employees.
Employees are the core of any organisation and their contribution is indispensable. Employee productivity is the root of a company's overall growth and development. The employees of a company are both an asset and an investment that should yield a profit. If your personnel are effective, they will eventually generate a significant return on their time and money. There are many ways to track, analyse and boost employee productivity.
Self-management is an important skill to develop, especially when managing other people. If your team members aren’t self-managing, they will probably be less productive, and their efforts may not align with your company’s mission and values. To help your employees keep on track, you can teach them self-management tips.
