There are a lot of hard skills required on your path to becoming a great product manager such as coding, data analytics, user experience design and digital marketing. But developing your soft skills is just as important, especially as you grow into senior product management roles.

Customers expect a personalized experience from your company. And when they don’t receive it, roughly 71% of customers1 will express frustration with your business. So how do you create personalized offers that wow your customers and lead to improved customer loyalty and greater sales? By tapping into powerful customer service analytics. Advanced analytics allow you to gather more valuable customer information.

Advancements in automation and artificial intelligence (AI) have revolutionized the business sector. Automation allows for concise, timely, and accurate service, which is in demand from a society accustomed to instant gratification. The predictive power of artificial intelligence allows businesses to improve upon their service. The end result is a fast, reliable, and effective customer service department, powered by AI and backed up by human agents.

New Pricing, and New Upgrades to Craft.io. As you may have noticed, we recently launched Craft.io 3.0. This platform upgrade includes powerful new features, expanded functionality, and an enhanced user experience that we believe surpasses the industry standard. To make room for even more new developments, and to align our product with market and the value we want to deliver to you, we’re adjusting our pricing.