Customer Retention Gets Tough. Here's How to Deal With It
If you want your business to succeed, it’s not enough to just bring in new customers over and over again. Yes, new customers are always needed, but if you’re not retaining the customers that you already have, you’ll always be working from a marked disadvantage. That has always been true, but in 2020 it is more true than ever before. A whopping 65% of a company’s business comes from existing customers.