5 key things to consider when evaluating a messaging partner
Messaging has the highest customer satisfaction score of any support channel, with a CSAT of 98 percent. It makes sense: messaging is fast, personal, secure, and asynchronous—in other words; customers can pick the conversation up at their own convenience, without losing the conversation history. But providing the seamless conversational interactions customers expect requires more than simply offering messaging channels. It starts with choosing the right messaging partner.