The process of collecting and processing customer data has become complex for businesses. Traditionally, teams have only had access to limited amounts of customer data analytics, and in many cases, the information is inconsistent across systems. With a lack of basic best practices for customer data management, businesses are missing the ability to see the full scope of how customers move through the buying journey.

As a brand, you want to create long-lasting relationships with customers, but relationships don’t just materialize from nothing. It takes time and effort to establish trust with the brand. To do that, businesses often include customer loyalty programs in their marketing strategy. Loyalty programs, if executed well and with the customer at the center, can help your existing customers feel good about purchasing from you.

Itero – a digital intelligence agency based in Riga, Latvia – is named after the latin word for organizing and standardizing processes. In that spirit, they offer business software implementation, graphic design, web development, and online marketing services that help their customers increase traffic, improve sales, and boost customer engagement.

In the past two months, companies everywhere have shifted their workforces from office cubicles and conference rooms to home offices and dining room tables. The coronavirus pandemic’s thunderous impact – bolstered by government mandates to maintain social distancing protocols and shut down non-essential workplaces – has forced companies to pivot hard and fast to a new reality, whether they’re ready for it or not.

Can’t meet face to face with agencies, clients, consultants and customers? Try these tips for collaborating together in a shared Slack channel

Learn how to keep your team together and moving forward, even while working remotely

Right now, millions of teams are learning how to work from home. But even before the world was thrown into remote work limbo, the Asana and Zoom Video Communications teams in Australia were curious to understand how teams experience work outside of the office. Our joint research, which surveyed more than 1,000 Australian workers, found that remote work success depends largely on the three C’s: communication, collaboration, and coordination.

Companies today manage three times more customer data than they did five years ago, according to the 2020 Customer Experience Trends Report. In many ways, this greater access to data is a blessing. With more information on leads and customers, sales reps are better able to provide personalized service.

For the third and final part of our three-part series (Part 1 and Part 2) on building and maintaining strong relationships with customers who prefer live chat, we’re going to look at an area some companies forget to evaluate entirely. In the first part of our series, we focused on the pre-conversation efforts of setting yourself up for successful chat interactions with B2B customers. The second part was all about improving the actual chat experience for both the agent and the customer.