How to create a CRM strategy that drives sales and loyalty
A CRM strategy is a company-wide plan to increase revenue and improve customer relationships using specific actions and technology. In this piece, we teach you how to build a CRM strategy with the use of CRM software. CRM software helps teams turn strategy into action by consolidating data. It also helps teams improve existing CRM strategies to better meet customer needs. In business-to-consumer (B2C) companies, the buyer journey is paramount. Happy customers are loyal to brands they love.