LONDON–June 7, 2018–As part of its continued growth in the enterprise market, Zendesk, Inc. (NYSE: ZEN) today launched new collaboration and workflow tools designed to help large companies respond to customer needs quickly and easily.

The size of a business can be a defining characteristic for any interaction. When it comes to sales, they will approach and speak with you differently based on how many employees and offices you have. With this said, customer support interactions and expectations also vary based on what growth stage a company is currently in. So, how should your company approach customer support at each unique stage of growth and what’s the best technology for you (both now and in the future)?

In the world of ecommerce consumer decisions are made in seconds. Whether it’s a first impression, purchasing decision, or change of heart—seconds can make or break a customer outcome. It’s no coincidence that within seconds of making a buying decision, I can complete the purchasing process online. With the click of a button, voice command, or automated subscription—I can’t spend my money any faster or easier.

With more companies discovering the value of customer support, and how it’s now a profit center and no longer a cost center, company executives are placing a higher value on support metrics. Data is king in modern business, with more decisions being driven by analytics than ever before. So, if you’re a customer support leader, how can you maintain accurate reporting and metrics in your customer support software? Here are some of the best tactics…