Did you know that the average smartphone user has around 80 apps installed on their device? Yet, users only use about 9 of these apps more frequently than the others. User engagement trends have undergone a significant shift in recent years, and in-app communication strategies are proving to help capture and retain users' attention. In-app chat refers to the messages, notifications, and prompts that users encounter while using an app, guiding them through various features, updates, and offers.