If you manage a Facebook Ads account then you know how challenging it can be keeping on top of your key metrics. Not only do you need to constantly assess your campaigns for performance metrics like clicks and conversions, you also need to monitor important operational metrics like how much you’re spending. (There are real consequences to not monitoring your Facebook Ads.

If you work in the technology industry, you may have heard about ITIL, or Information Technology Infrastructure Library. ITIL is a set of practices for IT service management that helps organizations align their IT services with business objectives. In this section, we will provide you with a basic understanding of ITIL, its importance, and the benefits of obtaining ITIL certifications.

In the ever-evolving landscape of digital marketing, Facebook continues to be the go-to platform for advertisers aiming to reach a broad and diverse audience. In 2024, Facebook’s parent company Meta expects to generate over $75 billion in revenue from Facebook Ads alone. However, the effectiveness of your Facebook Ads strategy not only depends on the creativity and targeting of the campaigns but also on how well marketers can manage, interpret, and respond to their campaign data.

A product launch is the process of bringing a new or updated product to market. Uncover the key steps to planning, managing, and executing a successful product launch. A product launch is more than just unveiling your latest innovation—it’s about making a statement in a crowded marketplace. Whether you’re launching an entirely new product, rolling out new features, or expanding into a new market segment, you want your launch to make a splash—not a ripple.

Interview with Robert Kallwies, Director Information Security, Wire.

Technology is present at all stages of the innovation process, from the earliest planning sessions through the development, iteration, launch, and scale of a product or service. It is part of the collaboration process too, bringing individuals and teams together. But when employees don’t have access to the right technology, even their best laid plans can be hard to execute.