Businesses buy your products or services to help their operations run efficiently and to meet their customers’ expectations. And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. In other words, effective B2B support forms the foundation for long-term successful customer engagements.

Value isn’t measured the same for everyone. It can be found in the price of a product, but it can also be so much more than that. To your clients, the real value of your products may be found in their quality, their uniqueness, their practicality; even the feelings they get when they buy them. So, to your clients, what is customer value? How do you measure it? And, most importantly, how do you create customer value? Let’s find out.

What does it take for a business to succeed? Regardless of your industry, lowering the cost of customer acquisition, increasing sales and customer retention are probably among your primary business goals. In a perfect scenario, your business interactions seamlessly acquire new customers, retaining current clients while upselling. However, in today’s fast-paced world, the customer journey has become shorter.

Want to learn how to measure employee productivity in the IT industry? It’s no secret that measuring employee productivity is one of the hardest things to do these days. As there are so many variables to keep track of, determining how well an employee is performing can be a very confusing process for most businesses. And when you’re dealing with the IT sector, this can become even more challenging! But don’t worry.