How to Evaluate your Customer Support Efforts
It’s happened to everyone—you purchase a new product you’ve wanted for a long time. But despite your excitement to use it, you realize, to great irritation, that you don’t really understand how to use it. These days, customers have an abundance of options any time they want to make a purchase. If something is too hard to use, returning it or canceling the subscription is just a few clicks away. Closing a deal does not mean your customer will stay.