Pop quiz! Which is better? Being the first agency to reach a potential client with a quote, or the last one to get back with them? In most situations, the answer’s so obvious we can hardly call this a quiz: Being the first to make a first impression is almost always best. But in the agency world, getting a custom quote together isn’t exactly simple. It takes time and careful planning, and in some cases, the quote itself is a fully designed proposal — more like a first deliverable.

It’s crunch time for marketing teams, with 75% of CMOs facing pressure to do more with less. But in the quest to drive revenue, a great marketing plan isn’t always enough—it’s how you implement it that matters. In this article, learn how leaders can put their annual plans into action and ensure every campaign is set up to drive revenue growth, without wasting valuable time and money in the process.

Ever wondered why some agencies consistently outperform others? It's all about harnessing effective business performance. This isn't merely about surviving — it's about thriving amid fierce competition. Improved business performance can transform your agency, boosting productivity, enhancing customer satisfaction, and building a robust bottom line. This guide seeks to provide actionable insights to help agencies transform their business performance.

Professional services firms have plenty to offer to right-fit clients: deep technical expertise, advanced project management and project planning skills, and a steady hand through change. They also face sideways competition from another class of businesses: managed services providers.

Everyone loves checking things off a to-do list—but if it’s not done right, your to-do list can cause more harm than good. In this article, we offer concrete tips to help you set your to-do’s up for success, including how to effectively capture, organize, and prioritize tasks. Read on to take your own list to the next level, so you can stop worrying about misplaced notes and start checking things off.

In an agency environment, time is not just an abstract concept — it's the currency you trade. Every minute counts, and each second can be a missed opportunity. The same goes for billing, as efficient and accurate invoicing is crucial for maintaining a steady cash flow and keeping clients happy.

From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can’t always rely on tried-and-true best practices. Instead, anticipating future trends is essential to maintain your edge and develop effective marketing strategies. 2024 is set to be more interesting—and challenging—for marketers than ever, bringing with it a wave of new technology and consumer behaviors.