The art of the contract renewal: How agencies get clients to say "yes"
While some contracts are in place for an indefinite period of time, others come with a firm expiration date. In the case of the latter, the question arises: what happens when the initial term of a contract expires? A contract renewal can be useful for all stakeholders if both parties agree to continue the relationship. As a final state in the lifecycle of a contract, contract renewal is a critical consideration.