Inbound vs. outbound call centers: What's the difference?
In a world of chatbots and email, you might guess that shoppers today rarely call businesses. The opposite is true; according to The Zendesk Customer Experience Trends Report 2020, the phone is still the most common tool customers use to resolve issues with a company. That’s true even for millennials and Gen Z. An analysis of 45,000 companies shows that more than 50% of their millennial and Gen Z customers call businesses.