A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

I started my marketing career as an SEO analyst. Back in 2010, the process of backlink building was fairly easy. I’d see people putting together a press release and distributing it to hundreds of no-name platforms. Some would leave a slew of useless comments peppered with links beneath a blog post. Others would write a low-quality article that looked more like a random bunch of words put together, turn it into a link cemetery and call it a guest post.

For digital content to reach and resonate with audiences, it needs to be clear, compelling — and visual. Visual content is key to attracting more attention, better communicating ideas, and increasing audience interest.

How do teams and project managers successfully reflect on the work they’re doing? Enter: post mortem meeting. This type of meeting involves meticulous planning, prompt follow-through, and clear communication. Without these elements, your post-mortem meeting doesn’t stand a chance. In this guide, we’ll cover everything you need to know about how to run effective post mortem meetings without making it feel like a drag.