Media relations for startups: Going beyond just press coverage
Think about this question—what is media relations? If you said, “Getting featured in the press,” you’ve only done half the job. Today, media relations isn’t just a one-time activity to attract investors, or get a customer’s attention. It ties in with your brand identity as much as marketing does. It matters where you are seen, when you are seen, how you are seen, and with whom you are seen.