Investing in your workforce can be one of the most significant drivers of business success. However, many companies overlook the importance of employee development and fail to realize its potential impact on the bottom line. According to a study by the Society for Human Resource Management, 75% of employees cite a lack of career advancement opportunities as a reason for leaving their current job.

Four work trend predictions for 2023 and beyond.

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

To keep our finger on the pulse of what makes the professional services industry tick, we recently interviewed over 100 agencies for our 2023 Clockwork report – The Agency Operations Survey. The survey, which was conducted in partnership with Agency Hackers, aims to collect detailed insights into the processes that drive agencies, their best practices, and how they run their operations. We asked questions on agency structure, client management, and internal processes.

The pandemic gave people time and space to think about life and work like never before, and work-life balance and health and well-being became paramount to survival. These days, well-being and career go hand in hand, and many prospective employees will look to a company’s wellness program before signing up. These programs have quickly become critical components in a company’s success. Let’s explore.

If the importance of diversity in the workplace is in any doubt, consider that, by 2055, the USA will no longer have a single racial or ethnic majority. This is according to a study by the PEW Research Center on demographic trends shaping the world. This indicates that organizations ahead of the curve on diversity and inclusion issues will have a competitive advantage going into the future.

What exactly is project management? That seems like a simple enough question — but it's not really, is it? Good project management can transform processes and workflows at any agency, infusing direction and organization while reducing the chaos factor. At the same time, “project management” doesn’t mean the exact same thing to everyone — and it certainly doesn't look the same at every business.