Five Strategies for Managing Customer Expectations
A customer can expect everything from the ordinary to the seemingly impossible. But whether or not a customer is asking you to take them to the Moon or provide a simple reporting apparatus, your business needs to be able to meet their expectations in at least some manner, or risk the consequences. So in the cases where a customer is asking for something you can’t provide, whether that’s faster response times or new features, your business needs to manage their expectations.