AI marketing for B2B has rapidly become a fundamental element of business strategies, enabling companies to leverage intelligent technologies to engage clients, optimize operations, and achieve a competitive edge. As digital transformation accelerates, B2B organizations increasingly rely on artificial intelligence (AI) to enhance decision-making, personalize customer interactions, and increase operational efficiency.

Forge launched in 2021 with a watershed new capability: the option to host and run cloud apps entirely on Atlassian infrastructure. This resonated strongly with enterprise customers, who faced challenges installing apps built by third-party partners hosted on servers located around the world. Customers began to ask how they could identify apps built on Forge, even in those early days.

Agile product management is a cyclical framework that relies heavily on close collaboration and communication between team members. To accomplish this, product teams use structured Scrum events — formerly known as Scrum ceremonies — at regular intervals throughout a Sprint to set the requirements for the upcoming work cycle, align on progress, share results, and plan for the next iteration. Scrum events are the backbone of a successful Agile team.

How many times have you faked an illness before team-building games? Calm down, I won’t force you to reveal this horrible truth. Let’s just admit that the majority of team-building activities suck. Those egg-dropping and hot dog eating contests… Yuck. On the other hand, team-building activities are essential for the company’s success. In fact, the personal bonds between teammates give businesses a competitive edge.

This simple game shifts your team’s focus from busy work to breakthrough work.

How can product teams cut through the noise and focus on what truly matters? David Pereira, a seasoned product leader, coach, and Miroverse Ambassador, has spent over 15 years exploring that question. With extensive experience across industries, he helps teams streamline their processes and create real value.

Ever opened your intranet only to feel like you’re stepping into a time capsule? Old, irrelevant content has piled up, and now the platform you hoped would be a digital hub of collaboration and connection feels more like an abandoned storage room. And here’s the reality: once employees lose faith in the intranet, it’s hard to get them back. AI-powered content moderation for intranets can clear the clutter so your platform remains a go-to destination.

Hi all, Back in April 2020 I published a surprisingly popular guide of how to self-host a basic Matrix instance on Debian using Riot (as Element was called back then!), Synapse and Jitsi.

Where is digital employee experience (DEX) headed in 2025? Andrew Hewitt, Principal Analyst at Forrester, shares some very interesting themes in his recent blog post, “The Great DEX-pansion Of 2025.” Andrew takes a look at the evolving landscape of digital employee experience and predicts significant changes ahead.

Of course, not all days can be the same. You are a human, not a machine. But if you find yourself saying “The to-do list keeps getting longer” more than “I had a very productive day at work”, then you have landed on the right page. This blog is for everyone — managers, employees, and founders who want to get hold of their day and not get led by the tasks.