Teams | Collaboration | Customer Service | Project Management

Having a clear idea how your users interact with your app — when they log in, which features they engage with, or which notifications they click on — can help you design a better experience and ultimately increase user engagement. But retracing your users’ steps across various integrations is a complex task. Customer data platforms (CDPs) like Segment seek to achieve it by aggregating event data from multiple sources in one centralized location.

Improving employee experience sounds simple, and we make it feel like an intuitive process, but most companies struggle to create a workplace where everyone can flourish. And in today’s society, more and more workers are looking for a company that values and places EX first.

In this digital era, businesses must lean on innovative ways to communicate with customers as the world becomes increasingly connected. Twilio is one of the most well-known platforms for extending communications to multiple channels, including SMS and voice. However, did you know that several other alternatives to Twilio offer similar features and, in some cases, even more functionality?

These days, workplace collaboration can feel downright broken. Here’s The Workback’s guide to getting your organization back into a collaborative groove.

Experts say anyone can train their brain to be more forward-thinking. For leaders, doing so could be the difference between failing and thriving.

The swirl of reasons a customer joins a brand community can be measured, stress-tested, and ranked, but there’s also maybe a less scientific-feeling reason people join a community for a brand. It’s maybe less science and a little more magic.

“It’s a delicate balance between autonomy and social support, but the answers are there if you ask—and keep asking.”

For collaboration to truly work, leadership can’t just watch from the sidelines. Real leaders get into the arena and participate.

Even on the best days, managing large organizations is hard, complex work. Factor in the added challenge of an external crisis—be it economic, political or even public health-related—and that complexity can quickly spiral into disastrous territory for any company–and these days, the next crisis can feel inevitable.