When approaching customers, you want to become more than just another company. You want your customers to get to know your brand, find out what it represents, and discover the ways it can improve their lives. You want them to create a relationship with your brand, look for it when they need it, and help others connect with it. This process is called customer engagement. But why is customer engagement so important? And how can you engage your customers today?

Businesses have woken up to the reality of information access and management in a remote work situation. There are three immutable factors for remote work: So, what can companies do to manage information effectively in a remote work environment? Organizations must make critical information easy to find when needed.

The Mattermost platform is a powerful messaging tool that enables secure team collaboration. Rather than creating unique Mattermost plugins for each tool, Cognitio created a custom SMTP mail intercept capability that leverages AWS Lambda functionality and custom code to create integrations for a number of third-party applications.

Creating strong relationships with your customers isn’t something that happens overnight. And, every customer has a unique personality and perspective on business relationships. Ever been around a group of young pups? They may have the same parents and even look alike (i.e. adorable with tiny floppy ears) but talk about some unique personalities! It takes time and effort to understand individual pups and businesses alike, but once you do the end result is very rewarding.

Regardless of the type of business, every product and service needs to provide a great customer experience. That’s why the need for great customer experience specialists has been on the rise. The better the customer experience, the better your reputation, sales, and revenue will be. But what does a customer experience specialist do? And how can you hire the best ones?

Our legal team shares its favorite tips and tools for automating repetitive tasks, collaborating with outside counsel and much more, all inside Slack

Telecommuting or remote working is no longer only a strategy to scale up your customer service or globally distributing your support teams. It’s a growing necessity that is more about future-proofing your customer service against business-related uncertainties. Apart from being a developing global necessity, the need for telecommuting also entails the preferences of workers.

Studies of customer feedback already tell us that the majority of customers prefer to solve their problems on their own over contacting a support agent. It makes sense—self-service puts the customer in the driver’s seat, empowering them to be autonomous and find the right answers with speed. But self-service is also better for businesses. It enables them to do more with less and frees their support teams’ time up for higher-stakes issues that require a human touch.