You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.

In today’s competitive world, many employees are battling with Imposter Syndrome. This phenomenon is characterized by persistent self-doubts and the fear of being exposed to fraud despite being competent. This syndrome can significantly hinder professional growth and development. It is essential to recognize the impacts of Imposter Syndrome on the workforce and employers play a key role in it. They can act uniquely and find different ways to create a supportive environment for employees.

Like most business owners, you’re always looking for ways to make your business more efficient and profitable. One way to do that is by using an employment management system. An employment management system can automate many of the tasks that are currently handled manually, such as payroll, benefits administration, and HR tracking. The system can save your business time and money.

Managers often view CRM and CMS as optional or opposing tools. Granted, both CRM vs CMS tools serve differing purposes; however, using them simultaneously can boost your customer data management efforts through the roof. In this guide, we will deep-dive into understanding the key differences between CRM vs CMS and learn when you should use which tool. Let’s go!

With the holiday season in full swing and the end of the year quickly approaching, your team is in the thick of wrapping up loose ends and planning for next year — along with enjoying some festive get-togethers and hopefully taking some well-deserved time off. But there’s one more thing that should be on your to-do list during this busy season: gratitude. Looking for some fun and memorable ways to offer praise, encourage camaraderie, and extend a hearty thank you?

Navigating the intricate world of product design requires tools that lend precision to creativity. As we delve deeper into the digital age, it's clear that Computer-Aided Design (CAD) has emerged as a trusted ally for designers. Echoing a global digital shift, CAD tools are enabling designers to work more efficiently and bring their most ambitious concepts to life.

Customers expect quick involvement when seeking assistance, focusing on speed and quality. Balancing the two continues to be a complicated task. Fortunately, utilizing web chat solutions along the customer lifecycle will drastically accelerate and enhance conversation and increase the quality of customer service. Web chat has developed as an interactive mode of customer communication. Web chat is the ideal way to satisfy and exceed customers’ expectations at a higher ROI.

Employee leadership development is a topic of discussion for organizations worldwide as they look for ways to increase efficiencies and retain top talent. Betsy Leatherman, Global President of Consulting Services at Leadership Circle, calls this cultural shift the “democratization of leadership.” In a recent interview, we discussed the many benefits of employee leadership development and strategies for empowering employees to become great leaders.

As the end of another year approaches, you may be counting down to the start of the festive period (or maybe even dreading it). This time of year can go one of two ways, either you’re very busy finishing up before January, or your team begins to wind down and get into the holiday spirit. Either way, this can cause a shift in the way your team is working. In this case, we’re specifically referring to the engagement with key metrics.