Growing your business doesn’t have to be an unwieldy process if you have the right approach in place.

How do marketing teams stay organized and manage a range of different activities under one umbrella? With email, content, public relations, advertising campaigns, demand generation and everything in between–how do you create a marketing workflow that can handle the minutiae of every project? It can be a headache trying to remember what needs to happen and when–especially when you get into the small details or the overarching goals of each activity.

For software products of every scale, emails are the de facto standard for notifying your users. It’s a fast, cost-effective, and readily accessible channel for reaching your users, especially if you’re sending transactional emails or generating event-driven alerts. In this post, I’ll go over three ways to send emails with Python. Apps can leverage Python for sending emails for an array of use cases.

Sales engineers play a significant role in bridging the gap between internal teams and customers. This shared services team has product experts who possess a sound technical background and a deep understanding of customer expectations. With that, they support several business functions like Sales, Customer Service, Research and Development, and so on. Sales engineering professionals can wear many hats because of their in-depth understanding of the products and the business itself.

Too many customer experience initiatives don’t even get their business case approved. Why is that? Usually because the business case is just weak. It lacks a clear focus on measurable deliverables that will have a positive financial impact on the business. To make the board invest in your CX business case you must show how the initiative will do one, two, or all of the following.

When a company first starts out, the team is often cross-functional in its nature. This overlapping of responsibilities allows a company to be scrappy and grow quickly without too much overhead. Over time and through this period of growth, companies start to expand and develop more definition in terms of its different internal functions: sales, marketing, customer experience, operations, finances, and more.

Need help getting started with an integration? Or curious what we’ve launched lately? With our in-app support center, you have everything you need to build and send notifications in one convenient spot. Check out our new support center here. To see the latest feature releases, what’s in development right now, and what’s on our future roadmap – including updates that don’t make our monthly highlights – visit updates.courier.com.

Productivity isn’t everything, but in the long run it is almost everything. A country’s ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker. Paul Krugman, The Age of Diminishing Expectations There are different definitions when it comes to productivity. Wikipedia would say that “productivity describes various measures of the efficiency of production”.

Throughout 2020, businesses scrambled to find ways to adapt their operations to accommodate all-remote workforces. For the most part, their efforts paid off. Studies have subsequently shown that the abrupt shift had a negligible effect on productivity. That new reality has changed the dynamics in the business world surrounding remote work. As a result, it’s beginning to look like some of the pandemic-driven changes will become permanent.

In Part 1 of this blog series we introduced the new imperative for customer support and customer success—achieving success for your customers…and for your bottom line. The first way to do so is to ensure product adoption and use. The second way is to use B2B customer support tools to proactively strengthen your customer relationships and reduce churn. That’s what we explore in Part 2. Reduce Churn and Prove Value Overall support demand grew by 10.6% in 2020.